Results (Nov ’11 – March ’12)TOTAL DONATIONS - $1,788,572 in public donations (including match). Nearly 1 unique user donation every 30 seconds since launch.)TOTAL MEDIA IMPRESSIONS – 2,055,157,704 - raising the profile of WWF and their work in the Arctic in addition to highlighting the plight of the polar bear.HARRIS POLL RESULTS – Coca-Cola catapulted from 15th to 3rd (after #1 Apple and #2 Google)Coca-Cola – As Mum’s Favourite Brand +1.0% vs YAGOCoca-Cola – As Teen’s Favourite Brand + .9% vs YAGOCoca-Cola – Volume + 2.7% vs YAGO