Using one of the most advanced video immersion techniques we've seen for the web, thecoronabeach.com serves up a virtual beach visitors can actively control. The experience begins even before you officially enter the site. The required age-verification page, which typically hinders traffic through the site, is delivered in a uniquely Corona way as year of birth is written in the sand; a nice little hint of what there is to enjoy within the site.

On Corona beach, visitors are greeted with a 180-degree view complete with the sounds of surf, wind and birds. They can simply admire the waves rolling in and out or with a shift of the mouse they can begin to explore the beach.An off-shore island disguises a dashboard that expands to provide access to Corona TV spots, print ads and icons to be downloaded and embedded to take a piece of the beach to-go.

The average length of time spent on thecoronabeach.com is 4:02 compared to the benchmark average of 2:25 for all Alcohol sites of similar size††. Consumers are spending quality time, immersing themselves in the brand and the virtual escape. The average number of pageviews was 7.91, more than double the benchmark average of 3.21 pageviews for all Alcohol sites††. Consumers are actively engaging and embracing the brand.We leveraged the iconic nature of the brand to develop an age-gate that would inspire visits. With a bounce rate of 35.48% we beat the 44.90% average for all Alcohol sites†† by 26.6%.

††Source: Google Analytics for thecoronabeach.com, 3/27/08 – 8/31/08 and Benchmark for all Alcohol sites of similar size.