Mexico’s history is wrought with disorder and uncertainty. But Mexican’s have pride in what makes them Mexican. Their culture. Corona is a symbol of that pride.

Born post-revolution in a transparent bottle, Corona displayed what made it finest - safe ingredients. During the golden age of Mexican culture, the Corona Caravan brought Culture and Coronas to small corners of the country. During an economic crisis, Corona began an ambitious export plan, bringing the Mexican name to 180 countries.

Details may not translate internationally. Pedro Friedeberg's iconic styling, from a golden hand chair on which Gael sits, to dazzling patterns, repetition of characters, checkerboard floors and the symmetry of the sets. Historical references like the use of Spanish colonial architecture, era-specific wardrobe, La Charra (1950s Corona Icon), the Mexico trading floor from the '80s, etc. Every detail of the film is an intersection of historical reference and Pedro’s style.

The music that gives sound to this film is a reflection of the magnificence of the history between Mexicans and Corona: it is an original score by Bridget Samuels, interpreted by an orchestra of over 70 musicians in London, which only serves to enhance the scale of this piece. The aim was not to create nostalgic sound, but instead, a sweeping progressive melody that would embody our message of progress “That Corona and Mexico are the finest and the finest never stop.”