Dubai Lynx
IMPACT BBDO, Jeddah / PEPSI / 2017
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The film revolves around 6 renowned Saudis athletes with each having to overcome a different obstacle. Each challenge serves as a metaphor depicting real life obstacles (regional / political instability, economic downturn, austerity measures and social issues) that the nation and its people currently face.
As difficult as these obstacles may seem, especially when when you're alone, the film calls for unity, national pride and togetherness in the face of adversity.
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