Cannes Lions

Miller - Texas Can

JUNIPER PARK\TBWA, Toronto / MILLER / 2016

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Texans are proud of their State, so we created a can that showcased the State. But we went one step further, we embraced the Hispanic culture that is a big part of the State. By enlisting a Tijuana based artist we were able to create imagery that was striking and truthful to the culture.

Execution

Unique single serve cans.

Outcome

The cans were a huge sales hit and Instagram darlings.

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