On the Italian election day (March, 4th), we offered a beer

to every person who proved us they went to the polls and voted.

Because only if you vote, do you have the right to complain at the bar.

For the abstainers, a special videomessage from our fans to convince them to vote.

A few days before the Italian election day, we launched a campaign on social media and the national newspapers with a clear message: only if you vote, do you have the right to complain. The aim of this message was to convince all the non-voters. As we noticed on our social media that one of our fans was really tough to convince, we meet him in person and delivered him a message from the other Ceres fans, who tried to convince him to vote.

5 721 283 total reach thanks to our Facebook campaign.

40 646 interactions.

2077 new fans in just one day.

More than 600 beers popped, so more than 600 votes cast.

But most importantly we succeeded in convincing the most reluctant non-voter and even if we don't know who he voted for, or if he nullified his vote, we know for sure he made a choice.