We conceptualised the World's first ever floating vending machine!

It appeared at SA’s premier beaches and ran in partnership with local lifesaving clubs to promote safer swimming.

To get a free Lipton, consumers were teased to brave the cool waters and swim to our machine, anchored around 75M offshore.

On pressing the 'vend' button once aboard, GoPro cameras would capture images (for Facebook upload) whilst a hidden water gun was simultaneously activated!

Consumers were further rewarded for their ‘bravery’ with a token for merchandise (and samples for their less courageous friends) at our 'cooling station' set up on the beach.

85% of the 160 people surveyed rating it as 'very memorable / will effect by future buying decisions'

Over 400 people participated in Lipton funded SA lifesavers sessions and this element of the campaign also received national television coverage on SABC.

A total of 71 thousand samples were distributed to consumers across 5 locations.

A total of R 1 691 214.42 worth of PR in both national and international press sources has so far been recorded, including TV, radio, print and online [please note reduced cost of media in a S.African context].

Youtube video currently has over 17,000 unique views