Due to pesticides, lack of bio diversity, and habitat destruction, bees are dying off at an unprecedented rate. And that’s major cause for concern because, as nature’s number one pollinators, bees play a crucial role in the sexual reproduction of flowering and fruit bearing plants. Which is why we decided to make it Pornhub’s mission to ensure that everyone – even mother nature – is having great sex.

We created BEESEXUAL, an entirely new genre of porn that turns videos of bees pollinating plants into what they really are: hilarious, kinky, nature porn. Featuring the voices of some of porn’s biggest stars – including Abella Danger, Daya Knight, and Will Pounder – our videos comically twisted classic porn tropes to fit the ridiculous and incredible sex lives of plants and bees. To launch the campaign and push to the dedicated BEESEXUAL page on Pornhub, we created a PR video and sexy banners, plus pre-rolls (both clean and x-rated versions) to live on Youtube and Pornhub respectively. Of course, we also enlisted the help of our incredible porn-star talents to help push the campaign on social media. On the BEESEXUAL page, fans could learn simple tricks to help save the bees, and were encouraged to watch and share the videos, because for each view, Pornhub donated to bee-saving charities.

In a world where sex and sexual activity can so often be condemned and stigmatized, Pornhub wanted to remind people that sex is natural, fun, and, fundamentally necessary to the survival of the planet. So instead of standing idly by while the bees – the most active members of mother nature’s sex life – died off, we decided to do what we do best: make some amazing porn to show just how great those bees are at getting busy. Our unique brand of sex-positive messaging aims to take the archaic feelings of shame and guilt out of the experience of watching not just bee porn, but all porn. And by tailoring the level of explicit sexuality (X-Rated, NSFW, SFW) depending on where the viewer first interacted with the campaign, we made sure to speak to people in a way that was appropriate to their specific place and time.

The campaign launched one week before earth day to ensure maximum exposure at the exact moment people were thinking about how they could help the planet. With almost no paid media, it was an instant viral sensation. The launch video, posted to Pornhub’s Youtube channel - as well as directly to the social media feeds of our featured porn stars - received over 6 million views in its first week. From there, it traveled by word of mouth across 5 continents.

In total, the campaign received a whopping 500,000,000 media impressions, with over 6 million views on the launch film and nearly 2 million views on the bee videos. With over 6 million hits on the landing page, Beesexual reached the top 10 most popular channels on Pornhub, the world’s most popular porn site. The total impact of the campaign was valued at over 6 million euros in earned media. But most importantly, in one week, the campaign helped raise donations for our bee-saving associations by 4000%. We think Forbes put it best when they said, “Pornhub is once again behaving better than most corporations these days, reaching out to our hearts and minds rather than just our genitals in order to bring awareness to something that is damaging this world.”