During this year of constant lockdowns due to COVID-19, Google searches for “homemade sex toys” went through the roof. Which is why Pornhub Toys seized the opportunity to launch their new line of sex toys

We came up with a lighthearted campaign called ‘Not My Job’, which gave voice to all the objects of our unwanted affection.

We came up with a lighthearted campaign called ‘Not My Job’, which gave voice to all the objects of our unwanted affection.

The campaign launched with a music video that saw phallic and vulvic household objects protest their role as makeshift sex toys to a catchy cover of The Blood Hound Gang’s classic hit “The Bad Touch”.

The music video, which coincided with the 20th anniversary of the original track, featured cucumbers, vacuum cleaners, electric toothbrushes, and yes, even car tail pipes rapping their woes and advocating for the use of Pornhub sex toys instead. At the end of the clip, viewers were invited to try their luck – and test their dirty minds - on the Pornhub Toys site, where an algorithm had collected the household objects most frequently associated with sex and turned them all into promo codes.

With no paid media, the campaign garnered over 6 million views and generated upwards of 100 million media impressions, all on a budget of under 70k euros. Two hundred of our promo codes were found within the first hour, and over 140,000 users tried to crack the codes. But the true victory is that all those misused household objects finally got some much-deserved rest!