Cannes Lions
CUT+RUN, Santa Monica / AMAZON / 2020
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Overview
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Plenty of people turn to Alexa for answers to random questions and assistance in launching everything from favorite songs to the day’s news report. The ad launches into a make-believe, pre-voice-assistant history lesson. Old-timey maids, court jesters, newsboys, friends, secretaries and more — with names ranging from Alexine to Alessa to Alicia — are asked to do everything that modern-day Alexa pulls off with voice commands and smart speakers.
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