Cannes Lions

Before Alexa

CUT+RUN, Santa Monica / AMAZON / 2020

Awards:

1 Shortlisted Cannes Lions
Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Plenty of people turn to Alexa for answers to random questions and assistance in launching everything from favorite songs to the day’s news report. The ad launches into a make-believe, pre-voice-assistant history lesson. Old-timey maids, court jesters, newsboys, friends, secretaries and more — with names ranging from Alexine to Alessa to Alicia — are asked to do everything that modern-day Alexa pulls off with voice commands and smart speakers.

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