Cannes Lions

BEFORE IT'S TIME

Y&R COLOMBIA, Bogota / FUNDACION ACCION FAMILIAR / 2015

Film
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Overview

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OVERVIEW

Description

Alzheimer's is a disease that make people lose their memory and with it their loved ones. Detecting this condition on an early stage can make a huge difference. That's why this commercial shows in a very direct way the reality of this disease in order to invite people to detect Alzheimer's as soon as possible.

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