During the pandemic we relearned something, we almost forgot: Sitting down and having a good meal – alone or with the ones closest to you. Especially for young people, slowing down and spending quality time has become an objective they won’t easily let go of but cultivate and keep it. The key word is Slow Food. But as the “old normal” steadily returns, our timely ressources are fading. The newly launched Slow cooked products by Swiss meat manufacturer Bell fills the breach. And what is a good meal without music? And what if this music makes your food taste even better? That’s why we invented Audio Spices. The first Spices for your ears.

Audio Spices are the first spices for your ears. It is a Playlist, meatlovers of Switzerland can listen to while enjoying the latest product launch of Swiss meat manufacturer Bell. The scientific background behind Audio Spices is the discovery, that certain sounds enhance certain tastes. So with Audio Spice people do not only enjoy their meat with their tongue, nose and eyes – but also with their ears.

Bell has an extremely wide target group: All meatlovers in Switzerland. The new Slow cooked product line is especially focusing on quick and simple preparation while providing a high enjoyment factor. One could call it: Convenient Slow Food. To narrow down the target group we found that especially younger people between 20 and 35 of all gender could highly profit from the product, as it enables them to impress peers, parents as well as love interests with a great meal in no time. This target group loves music and streaming from a platform like Spotify is as natural to them as putting on their sneakers in the morning. Therefore combining food and music for the Bell Slow cooked product launch was the way to go.

We’ve researched the relationship between food and music and discovered the study “Crossmodal correspondences between sounds and tastes” of professor Charles Spence of Oxford University, which says that certain tunes influence the experience of ceratin tastes like sweet, salty, bitter or umami. As the latter is what we could describe the taste of Bell Slow cooked, we realized, that music can spice up the experience of our products. So we simply gathered the right music on Spotify, released it on the platform and asked our target group via Social Media to not only try the latest meat launch from Bell, but to season it with Audio Spices – the first spices for your ears.

tbd long term