Celebrity testimonial videos

Let’s Talk celebrities shared their struggles with mental illness.

Real-time social media

Team responded in real time to events throughout the day.

Celebrity tweets

Big names participated in retweeting our message.

Over 122 million communication actions in less than 24 hours, a 11.6% jump from last year. More than 4.7 million tweets, 440,000 Facebook shares. But even better: a total of $6,107,538 raised for the cause.

TV and radio

Twitter

No. 1 worldwide trending topic on January 28, 2015.

Media exposure

Let’s Talk spokespersons were everywhere on the day with more than 9,000 articles, generating $13 million in free media on the day of.

Facebook

More than 180,000 likes, 440,000 shares and most of all, more than 20,000 meaningful conversations and comments helping to break the stigma.