We created a Morning Win microsite to serve as a hub for a social giveaway with morning-themed prizes, including coffee mugs, tote bags and a Segway for commuters. The site housed more than 30 dedicated short videos designed to parody the gimmicky, hard-sell tactics that TV shopping networks are known for employing.

The microsite was promoted through Facebook and Twitter, where people were encouraged to tweet their own #Morningwin for a chance to win a prize.

160M impressions

5,969 average daily visits

19,885 #MorningWin mentions

100,409 engagements with our tweets