Mondelez is a new company that Canadians were not yet familiar with. What they were familiar with were brands like Cadbury, Oreo and Dentyne. We rallied these brands together under the banner of Pride & Joy. At the core was a mobile app that consumers downloaded in order to win along with Canada. The better Canadian athletes did at Sochi, the more awesome prizes, real time notifications and joyful animations got pushed out. With the Winter Olympics on the other side of the world, Mondelez wanted to bring the joy of the games closer to snack munching, flag waving Canadians.

The results were amazing. Canadians cheered as one, and Mondelez helped amplify the joy with more than 80 push notifications and thousands of prizes awarded in real-time. The enthusiasm was reciprocated with app downloads exceeding projections by 50% and over 10,000 mentions of #PrideandJoy. Despite being established snacking giants, brand awareness tripled for Oreo, Ritz, Dentyne and Cadbury. Most importantly, sales for these brands grew by an average of 14% vs 2013, with Oreo sales up 24% and Cadbury DairyMilk exceeding volume targets by 50%. All of this culminated in making Pride and Joy the most successful Mondelez promotion ever.