Cannes Lions
FJORD INTERACTIVE MARKETING + TECHNOLOGY, Montreal / PERFETTI VAN MELLE / 2006
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Description
This campaign creates awareness for the new Frisk product and its signature:Don't be afraid to open your mouth. An unpleasant character insults the user, who is prompted to reply. The character issues a Frisk prescription telling them how many Frisks they need to stand up for themselves. Users can consult answers contributed by other users. They can even copy them instantly...gotcha!: the button is a fake so they have to write their own.
A viral mechanism allows users to select an insult especially for the intended recipient. The email design looks just like a friend is sending an URL.
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