This campaign creates awareness for the new Frisk product and its signature:Don't be afraid to open your mouth. An unpleasant character insults the user, who is prompted to reply. The character issues a Frisk prescription telling them how many Frisks they need to stand up for themselves. Users can consult answers contributed by other users. They can even copy them instantly...gotcha!: the button is a fake so they have to write their own.

A viral mechanism allows users to select an insult especially for the intended recipient. The email design looks just like a friend is sending an URL.