Taking advantage of this news or aggressive statements , we created a real time banner campaign in which our creative team tracked every morning this kind of news, and next to every headline we published a banner with the same headline, but we put it in a card with flowers from Interflora.

• Implementation

We bought a media plan in the major online newspapers of Spain and according to the news or content, we generated unique banners.

• Timeline

1/4/2016 to 28/4/2016

• Placement

elpais.com larazon.com elmundo.com marca.com

• Scale

National

• Reach

Clicks on the website increased 36%

• Engagement

8.450 people clicked on the banners

• Sales

sales increased by 17 % on the website

• Achievement against business targets

We show that everything sounds better with flowers