Cannes Lions

Between Walls

WUNDERMAN THOMPSON ARGENTINA, Buenos Aires / MOVISTAR / 2021

Film

Overview

Entries

Credits

Overview

Execution

The spot shows different people talking about their wishes to do ordinary things of daily life that they cannot do, such as going to the cinema or to the park, kissing someone on the street, etc.

Considering the context in which this film aired, the viewer would be led to think those things could not be done because of the compulsory lockdown ordered by the government due to the pandemic. Then, they showed that longing for those activities.

However, at the end of the film, it is shown that these people are actually part of the LGBTIQ+ community, which has been in a situation in which they feel they lack freedom to do what they want due to the violence and discrimantion they suffer every day for much longer than the quarantine time.

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