Care instructions that really care. If you have care instructions for your clothes, why not for your heart? We wanted to create a daily reminder of the steps you need to perform CPR.

Every branded piece of clothing sold by the BHF now carries a label explaining step by step CPR – simplified to Call, Push, Rescue (as well as a web link for more detailed video guidance and information).

Every article of clothing sold on the BHF website now comes with the care label sewn in. When you purchase merchandise, not only are you helping raise money for vital research you are also ensuring that in case of emergency you can help save someone’s life.

Every branded piece of clothing sold by the BHF now carries a label. Talks are ongoing to introduce the labels into school uniforms and high street fashion, in order to spread the message even further and create a nation of lifesavers.