Cannes Lions
GOSS, Gothenburg / CYKELSPEC / 2005
Overview
Entries
Credits
Description
In business areas, such as home electronics, advertisers often run promotional campaigns like "buy this TV and you’ll get a free bicycle". Since the clients' bikes are exclusive and far more expensive than a cheap TV set, we turned that promotion offer around - offering a free TV when they bought a bicycle.
Outcome
Goal: 100 bikes sold in 3 weeks. Result: 184 bikes sold in 3 weeks.
Similar Campaigns
8 items