Holiday meals are a challenge. They need to be fun, tasty, and somehow feature everyone’s favourites. Not easily done. But luckily, Pizza Hut’s Triple Treat Box actually delivers. It’s fun, filling, and most importantly has something for everyone.

Family mealtime is a playful event, especially when pizza is involved. We wanted to convey that feeling through a fun, whimsical design that would show-off the box and its contents, as well as appeal to Canadian families.

To achieve that, we chose a loose, hand-drawn style for the illustrations on the box, depicting the Pizza Hut items found in the box as well as family members enjoying them.

A playful font was chosen to compliment the illustrations.

And the red accent colour spilling out of the black outlines enhances the loose, almost hand-made effect.

The innovative Triple Treat packaging drove interest with our consumers during a very competitive time of year. By the end of the promotion the unique packaging and promotion helped to propel sales +1.2% higher than projections, starting the year off with a bang! The packaging and positioning drove more unit sales than a similar offer in 2014 that used traditional packaging.

The Triple Treat box contributed to ~14% of the total sales mix for the window. The innovative Triple Treat packaging drove interest with our consumers during a very competitive time of year. By the end of the promotion the unique packaging and promotion helped to propel sales +3.5% higher than projections, starting the year off with a bang!