Cannes Lions

Big Buck

COMMONWEALTH//McCANN, Detroit / CHEVROLET / 2019

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Overview

Background

In 2017 there were over 7 million motor vehicle crashes in the US according to the National Highway Traffic Safety Administration. Alongside increases in passive safety technology to protect occupants in the event of a crash, new active safety technology that helps drivers avoid accidents is on the rise. Once the exclusive domain of luxury brands, active safety technology is no longer only for the wealthy, but a vehicle feature that mass market consumers increasingly demand. Active safety technology protects drivers and passengers through a combination of sensors, cameras, and interventions that prevent or reduce the severity of crashes before they happen. Chevrolet offers a wide range of active safety technology across the vehicle range.

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