We gathered fatal text messages (data) that were being written at the exact moment of the deadly accident and relevantly transformed it into a song that is being broadcasted on several major radio stations for free, inspiring drivers not to text and drive at the moment they exhibit this behavior.

The gathered texts were validated and handed over to Ale Jay, a performing artist who helped compose a song using the fatal text messages. Ale Jay was perfect for this project thanks to his solid fan base and popular music genre.

The song was hosted on Sound Cloud where people could follow the lyrics in real time, download it and learn more about the stories of the victims.

The song was then shared with major radios and placed in rotation because of its good audience reception. Using radio as a vehicle, the song impacted drivers from all over, persuading them to put their phones down.

The three-minute ad disguised as an emerging song inspiring drivers not to text and drive has been played in eighty-nine-radio station in six different countries.

The song has been broadcasted in the US, Canada, Mexico, Peru, Spain and Australia impacting more than one hundred million drivers and earning 2.6 million dollars of air media.