Our idea was to visualize the fun you have when you are singing your favourite songs. You are so immersed in the music that it feels like you turn into your favourite artist. To do so, we hired special body-painters to create immense body-paintings from the upper lip down to the chest showing huge, surreal mouths of rappers, rock and pop artists.

The spectacular body-paintings are an absolute eye-catcher and make you instantly want to grab the microphone yourself. All motifs are designed by real artists and the phrase “Feel like a rapstar/rockstar/popstar/legend” empowers the target group to search for their favourite songs in the SingStore.

Our motifs gained nationwide attention for GameStop in all media channels and helped increase the demand for PlayStation Store credits for SingStore.