A lack in quality control of construction materials and the absence of adequate anti-seismic architecture were the main reasons why over 6.000 houses were destroyed by the earthquake that struck the country the past April 2016 leaving hundreds of Ecuadorians families without a place to live.

Help the families that were in the streets without nothing, it was an issue that needed an immediate solution, that’s why we created the Billboard Houses, a simple action where Coca-Cola removed 380 billboards from its brands to transform them into more than 200 emergency shelters, helping about 4000 people to meet their families under the same roof again.

With Billboard Houses, The Coca-Cola company was the first entity -even before the Ecuadorian Government- to give an emergency housing solution in a direct way to the victims of the earthquake.

In less than two days, The Coca-Cola Company removed 380 billboards from its brands to transform them into more than 200 emergency shelters for the victims that lost their houses in the 7.8 magnitude earthquake that struck Ecuador in the past April 2016.

The "Billboard Houses" were built with a simple metallic structure that allowed to use the vinyl tarp of the billboards as a tent. This structure was easily transportable, helping volunteers to reach the most affected regions with no problems and allowing them to assemble the shelters in less than 10 minutes.

This action was communicated through the social media channels of all the brands of The Coca-Cola Company, inviting people to volunteer to build new shelters made of vinyl tarps with our billboards, generating a positive PR through different channels (news websites, fanpages, TV news) who spread our initiative all over the LATAM region.

380 billboards removed

200 emergency shelters created

400 people reunited with their families

USD $1,5 Million Donation

Donated Water: 721.000 liters

Reach: More than 17.091.843 impacted people

More than 184.000 organic reactions

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