Netflix wanted to promote 'Trese,' a series on a woman who fights evil, supernatural creatures.

Netflix 'Billboards' used traditional billboards in an untraditional, creative way--intriguing Filipinos to watch the series 'Trese.'

The work ran on 20 billboard sites in major cities all over the Philippines.

Media couldn’t stop talking about the campaign:

‘Trese’s marketing campaign deserves its own award’. - Esquire

‘Supernatural’s doing or one of Netflix’s brilliant publicity stunts?’ - Tatler

‘Trese’ trended in the Top 10 on Twitter Philippines for 7 days even before its launch on Netflix.

More importantly, within 24 hours after its release, ‘Trese’ became the No. 1 film on Netflix—and stayed there for 10 straight days.