Brain patterns, adrenal reactions, heart rate... This is unprecedented territory. Never before has the technology to measure these things been implemented to map out the effect of a thrill on a person.

The experience delivered over 8MM video place driving a 42% completion rate. The average time spend on vimeo.com/corvette = 2:42, almost double the Vimeo channel average. The perception of the Corvette changed from a midlife crisis to a precision machine.