Cannes Lions
COMMONWEALTH TEAM, Detroit / CHEVROLET / 2014
Overview
Entries
Credits
Execution
Brain patterns, adrenal reactions, heart rate... This is unprecedented territory. Never before has the technology to measure these things been implemented to map out the effect of a thrill on a person.
Outcome
The experience delivered over 8MM video place driving a 42% completion rate. The average time spend on vimeo.com/corvette = 2:42, almost double the Vimeo channel average. The perception of the Corvette changed from a midlife crisis to a precision machine.
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