in this :30 spot for Bausch and Lomb Bio Tru utilized the ancient technique of oragami and gave it a modern look by animating paper to represent an eye opening and closing and seamlessly transforming into the actual box of the product and then a window scene complete with chirping birds then to a light bulb back to the eye and visually represents the copy and carries the story. The creative use of oragami like animation and the color of the logo creates continuity and fluidity throughout the spot and a compelling and visually interesting story.