We created Birdhouse alarm. The first birdhouse that detects fire in real time and sends a geographic location signal to fire-fighters so as they can put it out.

Composed by a smoke sensor, an Arduino and a solar battery, each house had the technology to identify the focus of a starting fire.An mobile simple technology would send a signal to the closest fire force department, identifying the exact place of the fire, helping the fire to be Extinguished on time.

We created Birdhouse alarm. The first birdhouse that detects fire in real time and sends a geographic location signal to fire-fighters so as they can put it out on time. Knowing that the biggest reason for the big fires is not arriving on time, that seemed to be a good solution. The houses are composed by a simple technology (smoke sensor, solar batery and arduino plates) and mix with the environment, giving shelter to species but most of all, whatching over for the planet. Hundreds have been installed and as it proves to be a good solution, the project aims to reach the entire country.

Bird house Alarm proved to be an effective way of helping solving the problem, once the first incidents on the are were controlled on time. The activation has been covered by the entire Spanish Media, as an initiative that Brands should have. The new put Generali brand on the center of the conversation, not only increasing our recognition, but also perception. On the social network, the brand has experienced an increase of 150% notoriety over the weeks of the launch, and that seems to be the beggining.