What if you could leave behind something more than just money for your loved ones?Future Generali Smart Life - an online life insurance policy introduced 'The Last Message' where the insurer can leave behind a personal video message. At the time of receiving the claim, the nominee will not just get the sum assured, but also this prerecorded video message. People now had the chance to say what they wanted to say tomorrow.Web banners were used extensively across financial sites to get people to buy the online policy and record ‘The Last Message’ for their loved ones.

Average Monthly visits on the Site pre-campaign: approx. 8,500Total visitors on the site, after the feature was made live: over 38,000. (400% growth in the traffic on the site) 100% increase in conversions / number of policies sold