Cannes Lions
DENTSU MARCOM, Delhi / WORLD WILDLIFE FUND (WWF) / 2010
Overview
Entries
Credits
Outcome
WWF took the activation across schools in New Delhi.
Thousands of schoolchildren not only interacted with the communication in a positive manner but also took it home, thereby setting up a talking point across in their respective households.
A positive feedback has encouraged WWF to carry out the activation in schools across the country.
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