Development of a high-class birthday present for Lufthansa’s best customers that has a real emotional impact.

Is there a better way to pay respect to a customer than to name a product after him?That’s exactly what Lufthansa does in 2008: it names flights after their customers. LH 400 to New York “Mr. John Q. Public”. On his birthday the respective customer will not only receive a compliment card but also the information about which flight will be named after him and shortly afterwards the official certificate (name plate) that was placed visibly on board.

So far, about 30% of the recipients called the dedicated hotline to give their thank-yous, but also to show their surprise. None of them ever had experienced treatment like this.