HungerStation, the first and leading food delivery app in Saudi Arabia, has established a strong reputation in the market. However, with the growing number of local and international competitors entering the scene, it is crucial for the company to highlight its unique advantages, such as fast deliveries, an extensive selection of restaurants, and the availability of late-night orders, to differentiate itself from the rest.

The objective of the campaign is to develop a unique approach that helps position HungerStation as the preferred food delivery app in the Kingdom while promoting its exceptional offerings.

In the Arab world there is a folklore surrounding Birthmarks. We believe that unfulfilled pregnancy cravings, would leave its indelible mark on the child in the shape of the craving itself. We even have a name for it: ”Wahma”, which literally translates to craving mark.

We found this to be the perfect opportunity for HungerStation and decided to shed some light on the matter. Introducing: Birthmark Stories - a series of real-life and untold tales from Saudi Arabia that brought to the forefront the birthmarks myths, all while promoting HungerStation's key features.

The campaign instantly got a lot of traction and Birthmarks became the latest hot topic for discussion. The results were as astonishing as some of the stories behind the birthmarks:

120K Total New Customers

5.5K New Customers/Day

1.3M Impressions

By leaving its mark on Saudis, Hungerstation restored its reputation as the preferred food delivery app in the Kingdom.