Cannes Lions
JUNG von MATT, Hamburg / BITBURGER BRAUGRUPPE / 2008
Overview
Entries
Credits
Execution
We’ve created moving boxes which looked like Bitburger beer crates. In co-operation with the big car rental company Sixt, we equipped their removal vans with our special moving boxes. So, for Sixt clients ,every removal turned into a big beer delivery.
Outcome
With our idea, Bitburger won a lot of new fans. Hundreds of emails reached our client and, long after our campaign, people wanted to book a Sixt removal van with our Bitburger moving boxes.
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