It´s a common fact that loud music can affect your hearing. But less known is that it can affect your drinking too! In fact, loud music makes you drink more as you drink faster.

People at music festivals are really exposed to this problem. Music festivals often go on for days and you want to catch all your favorite bands, but that can be hard if you easily end up drinking too much.

We wanted to encourage people to slow down their drinking, so they can stay fresh and enjoy the music more.

We handed out the Beer Plugs all around the entire festival. Anywhere you could buy beer you would automatically get a set of Beer Plugs to go as well.

The Beer Plugs were designed to resemble mini versions of draft beer and where packaged in a similar size version of a draft beer holder. On the side of the holder our campaign insight was written together with a friendly reminder to use the Beer Plugs and slow down your drinking.

The iconic and playfull design helped us communicate our message of slowing down drinking in as positive way, and not be seen as a raised finger.

Furthermore the iconic design made it easier to be both memorable, and work as a great conversation starter across the festival.