Bivolt is an up-and-coming Brazilian artist with a personality full of dualities.

Starting with the artistic name, "Bivolt" is a symbolic way of saying that there are times when her personality can be light, like a frequency of 110 volts, and at other times it can be electrifying, like 220 volts.

In music, this duality is also brought by two distinct sides. One is the "110v" side, which the artist defines by the calm frequencies of her R&B influences and mellow vocals. The other is the "220v" side, which is made up of the intense energy of someone who emerged from the toughest rap battles in the country.

So, being a still-unknown artist releasing a debut album, we needed:

1) Promote Bivolt's debut album and introduce her to a broader audience.

2) Increase the number of monthly listeners on streaming platforms.

3) Increase her fan base on social media.

To promote Bivolt's debut album, we challenged her with an idea to elevate her duality and introduce her full potential as an artist: compose two individual songs, that when played together, create a third one, as the perfect blend of her artistic persona. This is Bivolt feat Bivolt.

First, in collaboration with the musical director Nave (Grammy Winner), the new tracks were crafted with precision and included in the album. While mellow vocals guided the song named "110 volts", heavy beats took over the other, called "220 volts".

Then, we hyped the experience by releasing two music videos that complement each other musically and visually, when played at the same time - turning the debut album itself into an interactive musical experience.

Bivolt had a limited fan base, formed mainly by a small group of people who followed her in the underground rap/hip hop scene in Brazil.

It was necessary to overcome the musical genre bubble to introduce the artist to new demographics without disappointing the fans who have been with her since the beginning.

The strategy for this is directly connected to the creative idea. By elevating Bivolt's duality, we spoke to the fans of the rap side that she always had, and at the same time, we presented to everyone a new musical facet of the artist.

The messaging approach was that these two sides are what make her unique in Brazilian music. And, putting the sides together, her music gets even better, as a complete artist, able to explore a wide variety of ranges and styles.

The development of the two new songs - composition, production, mixing - was the first production step. With the songs ready, we started producing two music videos and developing the album cover.

A week before the album's official release, teasers prepared the audience for what was to come, with small pills of social media content that told more about the artist's duality and her influences.

The album was released on March 6, 2020, on the major streaming platforms, including the songs "110v" and "220v". We also include digital displays within the streaming platforms to direct the audience to the album and the experience.

On the same day, the two music videos were available on Youtube, accompanied by tutorials (YT, IG, FB, TW) on social teaching to make the experience - which did not involve any extra technology besides giving a simple simultaneous play in the songs or the music videos.

More than a musical debut, the album became an interactive experience that shined the spotlight on a relatively unknown artist, putting Bivolt's name forever on the map of Brazilian music.

On streaming platforms, Bivolt's numbers rocketed from 2,000 daily/listeners to 180,000 daily / listeners.

Youtube: 1M views on YT in less than 4 days.

IG, TW, FB, YT: +700% growth on social media profiles.

The experience was recognized by major national music and audiovisual awards: Best Music Video (National Rap Awads), Best Female Rapper (National Rap Awards), Music Video of the Year (Genius Awards), Best Innovation in Video (M-v-f Awards).

Bivolt feat Bivolt appeared in over 50 national media outlets and some international ones.

"Electryfing"

— Rolling Stone

"Bivolt’s innovative duet with herself"

— Shots

"Two singles that became three songs"

— Popload

"An interactive trippy new album"

— Campaign