We had to launch a website service. A fresh music consumption experience that had no name, no brand, and a couple of competitors already placed.So we had to create a big idea, with enough punch to immediately launch the website and the new brand, and to engage people from the very beginning. Turns out that the idea became more powerful than we originally expected, and also more powerful than a regular advertising campaign.We created a platform that transmitted live concerts through the web, but fully interactive, letting people choose the set list, song by song, in real time. This platform was integrated with Facebook and Twitter, so people could share their emotions and commentaries about the shows, all in the same place.We had incredible results. Lots of brand awareness, huge website traffic, and astonishing social networks repercussion.

On February 15th the website was published and the first show was broadcast. The day after the opening show, the next show started to be promoted. Every two weeks a new show was broadcast. The artists used their personal accounts on Twitter to help bring people to the show's website. All 5 concerts, featuring Gilberto Gil (one of the most important musicians in the history of Brazilian music), Restart (the most awarded boy band of the year), Capital Inicial (a 30-year-old pop rock band), Pitty (a nationwide rocker idol, singer and songwriter with a colossal number of fans) and Luan Santana (the current Brazilian country music phenomenon) have made it to top place in Brazilian’s Twitter Trending Topics.

During these almost 4 months of existence, “Escute Live Interactive Online Concerts” had more than 170 thousand visits, featured 5 times on Brazilian's Twitter Trending Topics, had thousands of "likes" on Facebook, had content duplicated on YouTube, appeared on a lot of blogs and websites (for various reasons, such as creativity, new project, shows, artists, innovation and so on), and the best of all, we became a product. Our client accepted our initial offer to make this project a website product, and we are already planning the next shows.