And so Black All Days came to life. If on this date everything is at a discount, we can make solidarity also have a discount. We created a website where users could, thanks to their donation, lower the final price for the Bakas, as regards basic development projects, so transforming donations into great offers for the pigmies.

This website launched to coincide with Black Friday, but unlike it will always be up and running, because in Africa all the days of the year are #BlackAllDays.

To carry out our activity we developed an e-commerce website, where the user can make the most of the offers on the cooperation projects.

To publicise the activity and get traffic to the website we did a campaign in social networks, showing photographs of the Baka pigmies holding posters with the different offers, 50% off drinking water, 25% off vaccinations, 30% off school materials…These photographs were taken in the Cameroon jungle with the Baka themselves.

The campaign went around Facebook, WhatsApp, Instagram and Twitter mainly under the hashtag #BlackAllDays, although it then had repercussions in other social networks through the users themselves like on Tumblr, Pinterest….as well as in other mass media like television and the press.

With an expenditure of 15 euros on Facebook social ads, they got 4,000 euros in one week, the price of a well of drinking water, which is currently being built.

But the most important result was the coverage of the campaign on mass media such as europapress, which meant the campaign appeared on Spanish television news nationwide (Telecinco http://www.telecinco.es/informativos/sociedad/ONG-Zerca-Lejos-Black-Friday_0_2090550079.html), as well as in the press (la vanguardia http://www.lavanguardia.com/vida/20151127/30427628389/la-ong-zerca-y-lejos-lanza-una-campana-en-el-black-friday-para-animar-a-donar-en-proyectos-de-cooperacion.html), and so made one of the most forgotten communities in the world visible.