The lack of access to drinking water meant the Baka Pygmies had to walk several kilometres through the jungle to a pond of stagnant water.

To condemn and solve this situation we decided to make an interactive video that showed the whole journey they make from their homes to the pond which could be shortened by donations.

With each donation the building of wells in the Baka villages got closer and closer and the Baka’s route got shorter and shorter.

To make the interactive video we went to the jungle in Cameroon and filmed the whole journey that Irenne made every day to get water.

Once we had the audio-visual material we divided it into 20,000 frames and uploaded it onto waterroad.org. Users selected the frames they wanted from the timeline on the website and then made a donation of one euro per clip to remove them from the video.

Finally they could personalise the frames they had eliminated with their names and share them on social media.

Designing the website, as well as the programming and interaction took us four weeks. It was launched on March 22, 2017, World Water Day a peak time virally and for donations.

In only a few weeks the 20,000 frames had been removed from the video which in turn meant we had raised the 20,000 euros needed to build several water wells in the region.

The NGO, hardly known until then, appeared in the national media and in specialist media which helped to get new members in the whole country.

And it spread far and wide across social media. The content was shared over 1,000 times and it got 250,000 impressions on Facebook and Twitter.