Cannes Lions

BLACK FRIDAY COFFEE PROMOTION

FITZGERALD+CO, Atlanta / RACETRAC / 2011

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In the U.S., the Friday following the Thursday Thanksgiving holiday is considered the official start of the Christmas shopping season. Many retailers open their doors at midnight to huge crowds waiting impatiently for deep discounts. Wishing to provide a novel offer to those venturing into the cold that evening, RaceTrac planned to offer free coffee at their stores starting at midnight.

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