Cannes Lions
DDB & TRIBAL, Warsaw / MCDONALD'S / 2016
Overview
Entries
Credits
Description
For the first time in the history of branded games, User Experience reflects the mechanism of the product. To build brand awareness of 2 FOR U - a set composed of two products, we created a set of seven games that you have to choose two and play them simultaneously, in pairs.
Execution
We have created a set of seven games. Each of them illustrates one product from 2forU set. To participate in the competition, to advance in rank and earn points you have to play two games simultaneously. For the first time in the history of branded games , User Experience reflects the mechanism of the product .
Outcome
The game received warm comments from the mobile gaming industry and received high notes in mobile gaming rankings like: Game of the month antyapps.pl and mobile of the day FWA.
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