Cannes Lions
FITZGERALD+CO, Atlanta / RACETRAC / 2011
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Description
RaceTrac wanted consumers to know they carry a wide selection of beer. But most convenience stores carry beer and there’s no shortage of other beer-buying options out there. We needed to invent some news. For example, beer is a new product people should try. And like many products trying to make a name for themselves, we needed credible endorsements. So we developed a series of radio spots mocking the live-read DJ endorsement genre.
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