Black Mirror Season 5 was launching. Our brief was to announce the new season while exciting the fans in a Black Mirror way. Our main objective was to show people that we are actually living in the Black Mirror world, just like the show itself.

We made a film which resembled the Black Mirror episodes. In our film, we showed a young boy attending the traditional family dinner via technology while he is on holidays in a remote location. At the end of the film, we realize that the grandparents were actually all alone from the beginning. It shows us the Black Mirror world we live in by showing us what technology made of our family relations and traditions.

Season 5 launch was colliding with a religious holiday in the Turkish market. In the past, families would meet and be together but nowadays people prefer spending time on vacation instead of being together. People tend to cover the lack of culture through technology, where in fact it drives people further. The film shows us this reality.

In our film which starts as if everything is normal, we showed that someone who has the luxury of visiting different worlds from where they are with VR technology, would be fine with just virtually visiting family elders while on vacation.

The film was aired during the religious holidays on social media. The target audience was on holidays instead of making their family visits.

Since people were experiencing a similar situation in their lives at the given time period, calling their relatives on the phone to celebrate the religious holidays, the film grabbed a social media hype. It was posted and retweeted by large numbers of people instantly.

The film made the Twitter TT list from the moment it first aired. It remained in 1st place in ‘agenda of the day’ on Turkey’s biggest social media Eksi Sozluk.