Cannes Lions
BLOOD DONATION
LEO BURNETT COLOMBIA, Bogota / CRUZ ROJA / 2012
Awards:
7 Shortlisted Cannes Lions
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Overview
Entries
Credits
OVERVIEW
Description
Increase the number of blood voluntary donors.
Execution
Show that donating blood is fast, easy and does a lot for another person who is in need, because your blood can save another person’s life.
Outcome
Indication of how successful the outcome was in the marketThe number of donnors increased 10% in the different donation points.
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