Cannes Lions
MCCANN ERICKSON ECUADOR, Quito / CRUZ ROJA / 2007
Overview
Entries
Credits
Execution
Surprise was the key. To send a blood donation message when and where the target least expected, on a pizza box.
Outcome
The cost for us was $0.00 as we had designed this really simple idea to avoid high costs. The small amount of money expended on the stickers was covered by Domino´s Pizza and the distribution was the delivery service. Blood donation among the target grew 63%.
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