Knowing first aid saves lives. That is why, it is of great importance that young people learn how to do first aid.

The fact is that they do not care much about it because they see it as something far away from their daily lives.

That's why we came

We used Instagram´s Stories to tell the young people a different story. Taking advantage of the resources of the social network, we did a basic first aid course with photos, videos, emojis, etc.

All the young people who saw it were able to interact and learn the basics of first aid.

For several weeks, the official Red Cross Argentina`s account uploaded different stories, allowing thousands of young people to learn to do first aid.

The result was very positive. During 4 weeks, several stories were uploaded to the Red Cross´s account and more than 4 thousand people were able to see and do the first aid course on Instagram.