Cannes Lions

BLOOD DONATION DRIVE

EURO RSCG WORLDWIDE, Shanghai / SHANGHAI RED CROSS BLOOD CENTER / 2006

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THE PROBLEM: Blood donation in China has taken a nosedive in the last decade. With a population of about 1.3 billion, the blood bank’s supply could never catch up with the demand. It’s a sign of a massive imbalance that needs to be urgently readressed.

THE SOLUTION: There's a need to widen the blood donation drive to capture more donors.

This banner ad is targeted at the expat community where there's an estimated 50 thousand expats living and working in Shanghai and the number is still growing.

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