Cannes Lions

CHARITY DONATIONS/AWARENESS

QG PROPAGANDA, Sao Paulo / FRIENDS OF HEART FOUNDATION / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

More than 140 thousand people die from heart disease in Brazil each year. This makes us the country with the 9th highest heart disease death rate.The majority of patients don't have the means, the money or enough support to fight back against their illness.With a budget close to zero we had an insight of helping people who "don't have a heart", helping the ones who do.

Outcome

- We impacted over 3 million people.- Donations increased by 30%.

- Volunteers applications tripled.- There was four times more traffic at their website.- Friends of Heart Foundation was invited to work inside InCor; The best and largest Latin American heart hospital.