Since a lot of time was wasted in the process of finding a donor, we thought of searching donor on Facebook – the most widely used social media platform and also the next best place for finding people. Facebook has 1.2 million people with potential to do good, so we asked all of them to help save a life.

Client wanted to increase the number of blood donors, we provided a solution that reached lots of potential donors with ‘zero budget’.

This simple idea has increased the number of blood donors exponentially. With ‘Facebook Graph Search', finding a blood donor has now become nearly 300 times faster.

Along with thousands of shares and likes online, the idea also got covered in 22 national publications. Celebrities tweeted and urged people to change their Facebook names. Blood search has become easy in 34 cities in India with absolutely ‘zero budget’.

And above all this, we can’t put a number to the lives saved.