Spikes Asia

Blue Hands

BMW JAPAN, Tokyo / BMW / 2019

Awards:

1 Bronze Spikes Asia
1 Shortlisted Spikes Asia
Film

Overview

Entries

Credits

Overview

Background

The protagonists are a father who is an indigo-dyeing artisan running a 100-year-old business and his son. Indigo-dyeing is Japan’s traditional craft of dyeing threads and fabrics with indigo. Indigo-dyers use their hands to check the temperature and density of the dye, which leaves their hands permanently dyed blue.

Execution

This is a story about the “ties” that connect a father to his son, today to tomorrow, and someone’s hands to another’s. The film opens with the scene of the father’s funeral and is depicted from the viewpoint of his son. The story is sure to give you a renewed joy of having chosen and driving a BMW.

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